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Case Study 06Adro · E-commerce Performance & Retention
Restructuring paid acquisition to drive profitable direct-to-consumer scale
FyerX restructured Meta and Google ad funnels alongside landing pages, generating ₹8.32L in attributed revenue across 860 orders.
Performance MarketingPaid SocialGoogle AdsCRO & Landing PagesRetention Marketing
₹8.32L
Attributed revenue generated
860
Direct store orders delivered
9%
Returning customer rate
The challenge
Adro faced escalating customer acquisition costs and low repeat purchase rates across direct-to-consumer channels. Inefficient ad spend and generic landing pages failed to convert seasonal fashion shoppers profitably.
Our approach
- Restructured Meta and Google Ads account architecture around high-intent apparel SKUs.
- Deployed high-converting landing pages tailored to specific seasonal ad creative.
- Built post-purchase email and WhatsApp retention workflows to stimulate re-orders.
Results
- Generated ₹8.32L in verified store revenue across 860 profitable direct orders.
- Achieved 6.45M targeted brand impressions while maintaining strict ROAS efficiency.
- Lifted returning customer rate to 9% through automated lifecycle re-engagement.
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